WHO WE ARE

X Pimp™️ Lures is the result of a love of fishing which has bloomed for over 30 years. It is a brand created by fisherman for fishermen, born from many years of experience and a passion for fishing.   

Over this time we have developed a keen eye for the needs of the fisherman in different modalities and environments. That’s how, through being practical and making fishing as fun as possible, we came up with the X Pimp™️ Lures. 

Through innovation we have simplified Jig Fishing and reduced both the amount of money wasted and the weight in your tackle box.

That’s because with X Pimp™️ Lures you don’t need lots of different models, shapes, colours and weights which create a lot of unnecessary lures.

The range of lures from X Pimp™️ Lures covers all basic needs and jigging styles, in different environments. You can use them in all: shallow or deep waters, calm or faster currents, and in crystal clear or murky water.

Moreover, they are designed for both calm or stormy days. From Sliding, Vertical Jigging, to Casting over fish frenzy, we have everything you need in five models.

This eliminates indecision around the less straightforward aspects of Jig Fishing like colour, weight, shape, or the classic question… where do I tie the leader?

Other than the Bottom Lady (our slider model) all Jig models come with a swivel, so it’s pretty hard to tie your knot at the wrong ring, simply tie the leader with Uni Knot on the swivel.

WE MAKE IT EASY FOR YOU SO YOU DONT NEED TO WORRY!

We have created the Ultimate Lure System; get the ladies from X Pimp™️ Lures, find a spot with fish, and watch the results. This is fishing at its most successful, simple and fun.

For recreational and commercial fishermen, coming home without fish is simply not an option, fishing is the adventure, but coming home with fish is even BETTER! 

X Pimp™️ Lures: a Simple and Ultimate Lure that CATCH FISH!